Designer of the Week 9: Adrian Frutiger

I blame year one, semester two of University for my huge liking of this guy. As you may have seen from my online portfolio on my website (shameful plug, www.liannamaydesign.co.uk ), our first solo brief of university life led us down the route of promoting a font for its unique qualities. And that was when I fell for Frutiger...

Ever since, I haven't been able to stop using Frutiger in my work! As a type designer, Adrian also came up with the very popular Univers, OCR-B and Avenir; all very powerful and modern sans serif typefaces. Frutiger to me feels like a refreshing change from Helvetica and I love how I'm now identifying small variations between different fonts and typefaces (probably a good thing seeing as I'm embarking upon a History of Typography module after Christmas)! Anyway, I shall leave you with this very interesting link about Adrian Frutiger whilst I get on with my Christmas shopping; http://www.linotype.com/720/adrianfrutiger.html enjoy guys!