Advert of the Week 9: I can't believe I'm saying this.....The Beatles

I've kind of shocked myself since this advert has been on with liking it (I'm not a huge fan of The Beatles...ok I really don't like them, please don't hate me)! Recently, the band's entire back catalogue have finally been uploaded and made available on iTunes, something which I automatically assumed has been done ages ago. Anyway, I've ended up really enjoying the set of four adverts, each to a different and notable Beatles song, promoting this. The one above to 'Let It Be', the song I can stand the most of the four (and end up singing along to but shhh), is played against the same slideshow of images of the band in their prime. The black and white photos are stunning and the content of each is real and raw, much like the music making of the band themselves. The simplicity of this also struck me, with no fancy use of CGI or special effects, just a nicely timed reel of images to an iconic track. Another thing which I really liked about these adverts is the lack of need to even mention the band's name, with the photographs of the members being instantly recognisable without plastering logos and writing around. Merely a strap line at the end states 'Now on iTunes', allowing the viewer to discover the point of the advertisement whilst leaving you with a sense of curiosity to go on there and find out more (something which would have been diminished should tracks and albums have been reeled off). The piece closes on an image of John and Paul during their happy period (as I've been told my boyfriend who adores them), with the Apple logo hovering over the top. All in all, despite my preferences in music, no one can doubt the influence of The Beatles and their recognisable tracks and I feel this ad has been beautifully done in a poignant and sophisticated manner to honour their memory and long-lasting reign in the music world.